If you have an online business, you’re going to want to find any way possible to make sales. And luckily, once you get people to your website, there are all kinds of ways that you can take their willingness to buy something from you and encourage them to spend just a little bit more.
To help you in doing this, here are three ways to get customers to spend more when online shopping.
Offer A Perk
While shopping online has a lot of perks when it comes to convenience, it also gives you the chance to offer your customers even more perks that can entice them to buy with you and spend more money when they do.
Some of the perks that you might want to offer to your customers could include things like free shipping after spending a set amount, discounts when they spend a certain amount of money, and certain add-ons like gift cards that become available to them after spending a predetermined amount of money. All of these types of perks would only kick in after your customer spends a certain amount, which can convince them to spend this amount in order to gain this perk.
Bundle Items Together
Once your customer has something in their cart that they’re wanting to purchase from you, you can encourage them to add another few things to their cart by suggesting other items to them before they check out.
If there are certain things that you know would go well with the item in their cart, or you know that many people who buy that specific item also search out something to go with it, you can inform them of this and offer to bundle these items together. You could offer a discount on the bundle to make it even more appealing, or you could just give them the suggestion and see if that is encouragement enough.
Provide Inventory Information When Applicable
Scarcity is one of the best ways to encourage someone to make a purchase from you if they were on the fence about it, and one way you can use scarcity to your advantage is to provide inventory information on certain items when it’s applicable.
If there’s something that only has a few items left in stock and will take time to get back in stock, sharing this information on the product page can help customers decide that they want to make this purchase now and potentially even feel more urgency to purchase more to avoid being caught in the lurch.
If you want to get your customers to spend more money with you when they’re shopping online, consider using the tips mentioned above to help you learn how you can use some strategies to help you accomplish this.
Write a comment